Spread the Word, Help the World!
On September 27, 2018, Google celebrated its 20-year anniversary. This huge, widely-used technological tool, which is part of the company Alphabet, was created in 1998, by two American men, Larry Page and Sergey Brin.
According to BBC, “Google makes most of its money from selling advertising opportunities on the search pages so many of us use.” That means that Google makes profit from each search you do when using its engine, thanks to its auction-based program, AdWord. And considering that over 70 percent of worldwide online search requests go through Google, it is understandable that Google’s revenues reach 109.65 billion U.S dollars annually!
Indeed, every one of us has noticed these simple text-based ads which are included on the top of each search page. Google’s AdWords are, after all, the primary source of Google's revenue. In fact, Le Monde explains in an interesting article that this AdWords program sells keywords. For example: “restaurants” or “accommodations in Toronto” are keywords that are sold to corporations through an auction sale. Corporations, by buying these keywords, then appear on the top of the search page when a user employs one of the words in their search.
Do you think that Google only makes money when you use its search page? Of course not. Even when you are not on one of its sites, according to BBC website, Google’s AdSense network, another advertisement program of Google, puts adverts on partner sites, With Google taking a share of the revenue.
But, imagine for just one second that all your searches in one day, and all money that follows from those searches, is invested not to line Alphabet’s pockets but to finance social and environmental projects? Yes, it is possible, and the answer Lilo.org!
I discovered this French search engine recently and wanted to spread the word: it is possible, as a student, to be involved in social or environmental causes (or both!) without moving from our desks. Without any costs, including that to our privacy, Lilo.org retrieves money from your search. This money then finances projects and that follows from the commercial links displayed after each Lilo search in “drops of water.” In fact, with each search on Lilo.org, you gain a “drop of water.” And as you know, drops of water add up to fill an ocean. This visual is used to demonstrate that by small contributions to a project, you can help great and noble causes.
According to Lilo.org, they have already collected $210,926 for many different missions to change the world. What it is the best part of Lilo.org? The wide choice of projects that are proposed! It is possible to give our “drops of water” to famous NGOs like Oxfam as well as more localized NGO from different countries. Extremely convenient, Lilo.org files projects according their action fields: environment, social, health, and education. Furthermore, if you didn’t find what you were looking for, you can suggest an NGO project, or indeed add your own.
It is really easy to switch search engines from Google to Lilo.org. You can do both on your computer and on your phone to collect the maximum of drops of water and be involved in various social projects. As Lilo.org is a new creation, it is currently only available in some languages, such as French, English, Spanish, and Italian. Nonetheless, in only two weeks, I have already collected 670 drops of water. Now, you have no excuses to help change the world!